Why a Custom Domain and Email is Best Practice

What defines successful businesses?  You would probably say ‘many different things’.  You are right.  And when we start to look at the ‘many different things’ we come to realize there are similarities across these businesses that contribute to their SUCCESSFUL.

One of these similarities is great marketing.  Marketing is made up of a lot of different components, one of which is BRAND IDENTITY.  Brand identity is visible elements such as your business logo, colours and design.  It distinguishes your brand from the next.  Makes it easier for a potential customer to identify your company.  Will help boost your online presence.

Having a custom domain and custom email is a step in the right direction and goes a long way in establishing BRAND IDENTITY.


Why You Need a Domain and Email


In a previous article we discussed the reasons for registering a domain.  The bottom line is this:

In order to have a website you FIRST need to register a DOMAIN. A domain is like an address (IP address), and this is how online visitors (who are your potential clients) find your website, blog site or online store when surfing the Internet.  Domain names and websites are two different things, but the one is reliant on the other – they ‘work’ together.


Communication is the most important reason for having an email account!  Email communication is cost effective and time saving.  Also, many online accounts require you to use an email address as part of a log in process.  You simply can’t function on a professional level in the business world without an email address!


Why You Should Customize Your Domain and Email

The most important reason to customize your domain and email is BRANDING! Customization is a form of PERSONALISATION which makes you STAND OUT from the rest! BRAND IDENTIFY is one of the most important marketing tools you have.  It also helps to build credibility and a sense of trust with your current and future clients.  Even if you are running a small business, it is BEST PRACTICE to take pride in it and register a custom domain and email.

The cost is minimal, the perception of your business – HUGE!


Benefits of a Custom Domain

 A domain allows you to have a website on the Internet.  Add to that a blog site and an online store, and you are on your way to building a great online presence! Often your domain registrar also offers email accounts. One-stop-shopping is often the best!

Most importantly, as mentioned before, a CUSTOM DOMAIN ensures you are different from the rest!   It helps to PERSONALISE your business.  A custom domain goes a long way when marketing your business online, as well as on your business stationery – letterheads, quotes, invoices, business cards.

A custom domain:

  • Shows you value your business!
  • Communicates that you are serious about what you do!
  • Has an air of professionalism!

A custom domain will improve your brands consistency which goes a long way in earning trust, building respect and showcasing BRAND IDENTITY.  The public perception of your business has just gone up a notch … or 3!


Benefits of a Custom Email

 Do you use your toothbrush to clean anything else but your teeth?!  NO!  So why use your personal email to do business?  Does a Gmail or yahoo or any other generic email address tell the reader that you are serious about what you do?

A custom email account, reflecting your business domain name:

  • Earns trust,
  • Demands respect, and
  • Projects credibility

A custom email is generally hosted by a reputable hosting company which also means increased security. Encrypted conversations mean less chance of confidential or private information being hacked.


Choosing a Domain Name

OpenHost discussed this in a previous article and here is another article with some Domain-Fun-Facts!

When you consider the following, you will see why it is important to choose a domain name that works FOR your business:

  • First impressions count
  • SEO rankings are very important
  • Brand identity is part of your marketing efforts

Do your research. Speak to other business owners. Learn from other’s mistakes. If you’re still not sure what to do, speak to the experts – OpenHost.


OpenHost has more than 20 years industry experience with domain registration, web hosting services and more.

Visit us at www.openhost.co.za

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