Business Blogging = Powerful Tool!

Is blogging still relevant? 


Databox’s recent study shows that 68% of content marketers find blogging more successful NOW,

than ever before!


In this article we cover the following:

  • What is Business Blogging

  • Why is Business Blogging Important?

  • Business Blogging Strategies

  • Business Blogging Tips

  • Blogging Trends

What is Business Blogging?

A business blog is usually a section of a business website where articles are posted.  Some businesses may opt to have a standalone blog site.  The content of the articles are generally relevant to the particular business’s industry.

Blog articles are used to:

  • Educate / Inform
  • Solve a problem
  • Provide entertainment
  • Discuss current trends

There are many more useful reasons and the industry your business is in will give you direction. Blogging forms a very important part of the business marketing strategy, and is certainly not to be used as a ‘hard sell’ tactic.


Why is Business Blogging Important?

Business blogging is used to drive online traffic to the business’s website. It is used to build relationships. The use of Call-to-Action buttons in blog articles helps a company build a leads database and email list which consist of potential future clients.  Blogging helps increase a company’s online presence or footprint.

Using keywords correctly, can help the business website rank high in browser search results.  This is what SearchMetrics has to say about it:

“The point of good rankings in the search results is to gain as much traffic as possible from the organic search channel. The higher up a page ranks in the results for a search query, the higher the chance is that the searcher will click on this result. This explains the direct connection between high rankings and increased traffic”

 Generating enough interest will secure regular visitors to the website = relationship, referrals =  loyalty and  at some point paying customer = the ultimate goal!


Business Blogging Strategies

As mentioned previously, marketing strategies are very important to any business – big or small!  Business blogging is one of the many strategies within a marketing plan.

Here are some strategy ideas:

  • Clear vision for the purpose of the blog
  • Long term and short term goals
  • Research competitors
  • Understand the industry
  • Take note of what is trending

The purpose of the blog will determine HOW content is created and presented.

For example, will the blog be used to:

  • Drive traffic to the business website or online store?
  • Increase the business’s online footprint?
  • Build relationships?
  • Grow a client database or email list?


Business Blogging Tips

If you are new to blogging you may find it daunting!  You need to have a plan! Except that you are in it for the long haul, tackle it head-on and get creative!

Need ideas?

  • Frequently post new articles
  • Regularly update previous articles
  • Create a content schedule
  • Embed links to previous blog articles
  • Use social media to promote the articles

Stay up to date with trends and adapt as you go.  Don’t let all the effort you put in go to waste – stay relevant!


Blogging Trends

Like almost everything in life …. Things rarely stay the same.  Technology and consumer’s needs change all the time.  This is no different in the blogging world as both of these drive change.

 Some 2021 trends to consider when creating your blog articles:

  • More consumers are using voice search
  • Engaging headlines and sub-headings are still important
  • Consumer driven content continues to grow
  • The use of apps and widgets along with text, image and video is becoming more popular

The most relevant and engaging blog content will come from the customer = Consumer Driven Content!  Creating content FOR the CUSTOMER and not for yourself/your business is very important.  Use SurveyMoney, email or social media platforms and simply ASK the consumers in your industry what they want to know!  We promise you will have many great ideas for blog content!

And there-in is the answer: creating content that you KNOW the audience wants is a sure way to build relationships and loyalty!  It will improve your rankings and online presence.  Your business will grow!


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